At 99sb, your personal data is treated with the highest level of care. This Privacy Policy explains exactly what information we collect, why we collect it, how it is stored and protected, and the rights you hold over your own data as a registered user of Pakistan's premier online betting platform.
Six commitments that define how 99sb handles your personal information every single day.
99sb only collects personal data that is strictly necessary to provide our services, verify your identity, process transactions in PKR, and comply with applicable regulatory requirements. We do not collect data for the sake of it — every data point has a defined purpose.
All personal data held by 99sb is stored on secure, encrypted servers. Data in transit between your device and the 99sb platform is protected by industry-standard TLS/SSL encryption. Access to personal data is strictly limited to authorised 99sb personnel who need it to perform their job functions.
99sb does not sell, rent, or trade your personal information to third parties for marketing purposes. Data is only shared with carefully vetted service providers who assist us in operating the platform — and only to the extent required for that specific purpose, bound by strict confidentiality agreements.
We believe you should always know how your data is being used. This Privacy Policy is written in plain, accessible English — not dense legal jargon. Whenever our data practices change in a material way, we will notify registered 99sb users proactively before the change takes effect.
Every 99sb user has the right to access, correct, update, and in certain circumstances request deletion of their personal data. You can also request a portable copy of your data at any time. 99sb processes all such requests promptly and without charging any administrative fees for standard requests.
99sb does not retain your personal data indefinitely. We apply defined retention periods based on the type of data and the legal obligation associated with it. Financial transaction records are retained for the period required by applicable regulations. Marketing preferences are held only while your account remains active or until you withdraw consent.
99sb collects personal information from users across several categories, depending on how you interact with the platform. The categories of personal data we may collect include:
1.1 Registration Data. When you create a 99sb account, we collect your full name, date of birth, Pakistani mobile number, email address, city of residence (for example, Karachi, Lahore, Islamabad, or Faisalabad), and a username and password of your choosing. This information is required to open and manage your account.
1.2 Identity Verification (KYC) Data. To comply with anti-money laundering requirements and to verify that you meet the 21+ age requirement, 99sb may collect copies of your Computerised National Identity Card (CNIC), passport, or other government-issued identification documents. We may also collect proof of address documents such as utility bills or bank statements.
1.3 Financial Data. When you make deposits or request withdrawals, 99sb collects details of the payment methods used, including JazzCash account numbers, EasyPaisa wallet identifiers, HBL/UBL/Meezan bank account details, or Visa/Mastercard card details as applicable. Full card numbers are never stored directly by 99sb — card data is handled by our PCI-DSS-compliant payment processing partners.
1.4 Transaction and Betting History. We maintain records of all deposits, withdrawals, bets placed, games played, bonus credits claimed, and winnings received on your 99sb account. This information is used for account management, dispute resolution, and regulatory compliance purposes.
1.5 Technical and Device Data. When you access 99sb, we automatically collect technical information including your IP address, device type, operating system, browser type and version, screen resolution, and time zone. This information helps us detect fraudulent activity, optimise platform performance, and improve the user experience for Pakistani users across different devices.
1.6 Usage and Behavioural Data. We collect information about how you navigate and interact with the 99sb platform — including pages visited, games launched, time spent on specific sections, search queries within the platform, and the sequence of actions taken during a session. This is used to personalise your experience and improve our product offerings.
1.7 Communications Data. If you contact 99sb via live chat, email, or any other support channel, we retain records of those communications including the content of messages, timestamps, and any resolutions provided. This data is used for quality assurance, staff training, and to resolve any future disputes.
99sb uses the personal data collected for the following specific purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, contact details |
| Identity verification (KYC) | CNIC / passport / proof of address |
| Processing deposits and withdrawals in PKR | Financial data, transaction history |
| Fraud prevention and security monitoring | Technical data, IP address, behavioural data |
| Responsible gaming compliance | Betting history, session data, account data |
| Customer support and dispute resolution | Communications data, transaction history |
| Platform personalisation | Behavioural data, usage data, preferences |
| Marketing communications (with consent) | Contact details, communication preferences |
| Legal and regulatory compliance | All categories as required by applicable law |
99sb does not use your personal data for any purpose beyond those listed above without first obtaining your explicit consent, except where we are required to do so by applicable law or regulatory authority.
99sb processes your personal data on the following legal bases:
4.1 What Are Cookies. Cookies are small text files placed on your device when you visit the 99sb platform. They allow us to recognise your device on subsequent visits, remember your preferences, keep you logged in between sessions, and analyse how the platform is being used by our Pakistani user base.
4.2 Types of Cookies We Use.
4.3 Managing Cookies. You can manage or disable non-essential cookies through the cookie preference centre available in your 99sb account settings, or through your browser's built-in cookie management tools. Please note that disabling certain cookies may affect the functionality of the 99sb platform.
99sb does not sell or trade your personal data. However, in order to operate the platform and provide our services, we work with a limited number of carefully selected third-party service providers. Personal data is shared with these parties only to the extent necessary for them to perform their specific functions:
All third-party partners engaged by 99sb are subject to a formal data processing agreement that requires them to maintain confidentiality, implement appropriate security controls, and process personal data only in accordance with our documented instructions.
99sb implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
99sb retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations. Our standard retention periods are as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal/regulatory obligation |
| KYC / identity documents | 5 years from account closure | AML regulatory requirement |
| Financial transaction records | 5 years from transaction date | AML / financial regulation |
| Betting and gaming history | Duration of account + 2 years | Legitimate interests / dispute resolution |
| Customer support communications | 3 years from last communication | Legitimate interests |
| Marketing preferences / consent records | Until consent is withdrawn | Consent |
| Technical / device logs | 12 months on a rolling basis | Legitimate interests / fraud prevention |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where data must be retained for multiple purposes with different retention periods, the longer period applies until all obligations are satisfied.
As a 99sb user, you have the following rights in relation to your personal data. You may exercise any of these rights at any time by contacting the 99sb support team via live chat or email:
To exercise any of the above rights, please contact the 99sb support team via live chat or send a written request to [email protected]. We will acknowledge your request within 5 business days and complete it within 30 days. In complex cases, we may extend this by a further 30 days with notification and explanation.
The 99sb platform is strictly restricted to persons aged 21 years and above. 99sb does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the 99sb registration and KYC process, and any account found to belong to a person under 21 years of age will be closed immediately.
If you believe that a minor has accessed or registered on the 99sb platform, please contact our support team immediately via live chat or at [email protected]. Upon confirmation, 99sb will close the account, void any associated transactions, and permanently delete all personal data associated with that account from our systems.
Parents and guardians in Pakistan are encouraged to use parental control software to restrict minors' access to online gambling platforms. 99sb fully supports responsible gaming measures at the family and household level.
10.1 Consent-Based Marketing. 99sb sends promotional communications — including PSL betting offers, casino bonus notifications, Teen Patti tournament alerts, and platform update announcements — only to users who have explicitly opted in to receive such communications during registration or through their account settings.
10.2 Channels. Marketing communications from 99sb may be delivered via email, SMS to your registered Pakistani mobile number, or in-platform notifications within your 99sb account. We do not make unsolicited telephone calls for marketing purposes.
10.3 Opting Out. You can withdraw your consent for marketing communications at any time by:
Opting out of marketing communications will not affect your ability to use any 99sb service, and you will continue to receive essential transactional communications such as deposit confirmations, withdrawal processing updates, and security alerts.
10.4 Personalised Offers. Where you have consented to personalised marketing, 99sb may use your betting history, game preferences, and usage patterns to tailor offers specifically to your interests — for example, presenting cricket betting promotions during PSL season to users who regularly bet on cricket markets.
99sb reviews and updates this Privacy Policy periodically to reflect changes in our data practices, regulatory requirements, or the services we offer. The effective date at the top of this page indicates when the current version was last reviewed and published.
Where changes to this Privacy Policy are material — meaning they significantly affect how your personal data is used or the rights available to you — 99sb will notify registered users through in-platform notifications and, where practicable, by email to the address registered on your account, at least 14 days before the updated policy takes effect.
For minor clarifications or non-material updates, the revised policy will be published on this page without individual notification. We encourage you to check this page periodically to stay informed about how 99sb protects your personal information. Your continued use of the 99sb platform following the effective date of any update constitutes your acceptance of the revised Privacy Policy.
If you have any questions, concerns, or complaints about how 99sb collects, uses, or protects your personal data, or if you wish to exercise any of the data rights described in Section 8 of this policy, please contact us through the following channels:
99sb will acknowledge all privacy-related requests and complaints within 5 business days and will endeavour to resolve them fully within 30 days. In cases of particular complexity, we may require up to 60 days, and we will inform you of any such extension with an explanation.
If you are not satisfied with how 99sb has handled your privacy concern after exhausting our internal process, you may escalate your complaint to the relevant regulatory authority in your jurisdiction.
Responsible Gaming — 99sb's Commitment
99sb is strictly an adults-only platform for players aged 21 and above. Gambling involves real financial risk and should always be treated as entertainment — never as a source of income. Deposit limits, session reminders, cooling-off periods, and permanent self-exclusion tools are available to all registered 99sb users at no cost. If gambling is negatively affecting your life or finances, please visit our dedicated Responsible Gaming page for guidance, tools, and support resources.
We take your privacy seriously. Explore our platform with confidence — your personal information is protected by industry-leading security measures every step of the way.